Presentation: Multiformat Experience

20:15 17 de November de 2022 Por Daniel Oiticica

The Ceará Guide – Land of Opportunities is a multimedia communication platform with information about Ceará, its areas of opportunity, its competitive advantages as an excellent investment destination, regulatory aspects and tax incentives. The platform features reports on the most varied investment sectors in Ceará, interviews with entrepreneurs, technicians, consultants and specialists, in different formats, digital, audiovisual, podcast and a radio program.

The platform is divided into sections. In the Ceará section, the main information about the State of Ceará is presented, with infographics and economic data, its regional vocations, its development projects, such as Ceará Veloz and Ceará 2050, in addition to information on the educational and training sector.

The Where to Invest section presents the main economic sectors for attracting investments, such as Energy, Logistics, Green Hydrogen, Economy of the Sea, and the Health Chain, for example. It shows how the sector is configured today in Ceará, the projects planned for the area, and interviews with experts, consultants, and businessmen on each theme.

In Why Here, the platform brings together information about tax benefits, regulatory agencies, prepared by a team of specialists on the subject. It also presents Ceará’s business ambience model and a series of state projects that make a difference in a state that advances by working together with the private sector, academia, and civil society.

In the Interviews section, the platform presents more than 30 interviews in written format with entrepreneurs, industry leaders, university rectors, and state authorities. And in Multimedia, more interviews in podcast format, lives, radio shows, and TV shows.

The platform also gives access to the Investor Services Portal, an online tool from the Secretariat of Economic Development and Labor (Sedet) which brings together in one place all the information relating to investment procedures, opening companies, and access to public administration bodies in Ceará, such as Sedet itself and its linked agencies.

Why Ceará?
In a global context of enormous competition for the attraction of investments, Ceará, Brazil’s seventeenth state in territorial extension, located in the so-called corner of the Atlantic Ocean, is prepared to lead the enormous challenge of receiving investments, making them economically viable, respecting the environment and the characteristics of the social and cultural formation of its population, guaranteeing the growth of companies, with inclusion and a balanced regional development.

The first step is already more than consolidated. The generation of confidence for this attraction of investments has been built for some decades with the strategy of ensuring that development policies are state policies, preventing governments from deviating from the course set to ensure the established goals. Moreover, confidence requires governance, public investments, integrated production programs, quality infrastructure, a consumer market, alliances between universities, companies, and government, care for the environment, good financing policies and benefits, clear rules, innovation, and, above all, inclusion.

Ceará, Land of Opportunities shows that Ceará responds to these demands, with a development project consolidated as a state policy, regulated by Law, foreseeing the next 30 years. It is sustainable, because Ceará is in the vanguard of green hydrogen production, attracting global giants in the energy sector with which it has already signed 24 Memorandums of Understanding to make the hub feasible, structuring a productive chain that will also boost renewable energy generation, wind and solar, a segment in which Ceará was also a pioneer and stands out today with an installed capacity of 2.5 GW in wind and 0.5GW in solar.

In geographical terms, its strategic location is another competitive differential. Very close to Europe, North America, Africa, and Asia, Ceará has the Pecém Industrial and Port Complex, an international level offshore terminal, which houses the only Export Processing Zone (ZPE) in Brazil, with more than 6,000 hectares for enterprises, offering tax benefits and legal security, operated in partnership with the Port of Rotterdam. Important companies in the steel, construction and energy sectors operate there.

In terms of infrastructure, Ceará is also a technological hub, with 18 transoceanic submarine cables that connect it to the world, besides having a digital belt with 140 thousand kilometers of optic fiber, launched together with private partners, distributed throughout its 184 municipalities. Ceará’s air hub moves more than 7.2 million passengers a year, attracted by business opportunities and a coastline full of natural beauty, good winds for water sports, and a culture marked by the hospitality of its people.

In the educational and training area, Ceará is recognized for having 79 of the 100 best basic education schools in Brazil, a system of higher education that is very well integrated and distributed throughout its territory, and several educational projects, as well as scientific production that stands out from the rest of Brazil.

For all these reasons, Ceará is ready to receive its new partners so that, in the words of Maia Júnior, Ceará’s Secretary of Economic Development and Labor, “they come to qualify this base of companies that produce, that generate jobs, and not only produce, but also increase the state’s wealth so that, through this wealth, they can appropriate and transfer these resources in a more inclusive way.

Multimedia
TV show: Maia Junior, Ceará’s Secretary of Economic Development and Labor

Podcast: Maia Junior, Ceará’s Secretary of Economic Development and Labor