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The generation of confidence for the attraction of investments to Ceará has been built for some decades with the strategy of ensuring that development policies are state policies, preventing governments from deviating from the course set to ensure the established goals. Moreover, confidence requires governance, public investments, integrated production programs, quality infrastructure, a consumer market, alliances between universities, companies, and government, care for the environment, good financing policies and benefits, clear rules, innovation, and, above all, inclusion, everything that Ceará offers today.